I’m Shubham Jain. My work spans technical architecture, product development and the business of getting software into use. I’ve founded education ventures, led enterprise product and technology, and worked with startup support programs. Today, I’m building Truvium.
Building products, working with customers and leading delivery across different stages of a business.
Currently building · Founder01
AI systems for the work behind enterprise marketing.
Marketing teams work across research, creator selection, content reviews and campaign decisions. At Truvium, I’m building systems to connect that work, starting with creator marketing.
My work today
I’m building Truvium across product strategy and technology, while working with potential customers to understand their marketing workflows. My responsibilities span customer discovery and building the business, with that understanding shaping what we build and how we take it to market.
The product direction: connect evidence, decisions and execution, with human approvals and a record of what happened.
VP, Product & Technology · Enterprise software02
Building for the people who buy, use and depend on software.
As VP of Product & Technology, I led product strategy and technical architecture, working with a lean team across engineering, design and QA to deliver enterprise software. I stayed close to customers through discovery, demos and training, turning their needs into roadmap priorities and go-to-market decisions.
150+
enterprise customers
9
countries
Reach of products I worked on during my time at CultureX.
Taking an idea all the way to its first customers.
Across my early ventures, I built products and teams from the ground up, taking education ideas through research, design, development and launch. I also handled go-to-market and early sales, securing initial customers among coaching institutes and generating early validation and revenue.
Working with the people building their first businesses.
As a program manager at iHub, I helped design and run startup support programs, from application screening and evaluation through funding coordination and reporting. Alongside this, I built relationships with industry associations and chambers, helping bring mentors and angel investors into the network supporting founders.
Programs I worked on
45+
startups funded
200+
startups supported
₹2.8 Cr
program funding
More about my contribution +
These figures describe the programs I worked on at iHub. My role was program management within the institution, bringing me into contact with founders, their businesses and the support they needed.
02 / Where I contribute
Connecting the business problem to the product and the build.
My experience helps me work across decisions that are often handled separately: what customers need, how the software should work, and what it will take to deliver and get it used.
01
Turn an unclear idea into a product direction.
I bring customer discovery and product definition together to clarify the problem, who it matters to and what a useful first version needs to do.
02
Make product and technical decisions together.
I connect roadmap priorities with technical architecture, weighing customer value, complexity and team capacity to decide what to build first and what can wait.
03
Bring the right people into the work.
I work across technical teams, business stakeholders and external partners to establish shared priorities and clear responsibilities, so decisions can translate into delivery.
04
Connect the build with adoption.
I bring go-to-market, customer feedback and product usage into product decisions, keeping attention on how software is introduced, sold and used.
03 / A closer look at the workCase study · In preparation
The decisions behind the build.
A closer look at the choices, constraints and reasoning behind a product.
Proposed case study
Choosing the first useful version.
How customer needs, technical choices and limited resources shape a product’s first release.
An outline for a future case study. The specific project, decisions and results will be added after review.
View the case-study outline +
The problem
Who needed a change, and how were they handling the work?
The constraints
What limited the scope, time or technical approach?
The decision
Which options were considered, and why was one chosen?
The result
What happened, what evidence supports it, and what would change next time?
04 / Notes on buildingWriting · In preparation
Questions worth working through.
Product, technology and the work of building a business.
Working title · Article outline
What an AI workflow needs beyond a correct answer.
An exploration of the steps between an AI response and useful work: context, permissions, human review and a record of the action taken.
A proposed topic for future writing, not a published article or a claim about a live product.
Explore the questions +
What context does the system need before recommending an action?
Which decisions should remain with a person?
How can actions, exceptions and outcomes be reviewed?
05 / About
An engineer. A founder.
My experience has put me close to different parts of building: the technology, the customer, the team and the early business.
As a founder, I’ve worked on products and their first commercial relationships. In enterprise software, I’ve connected customer requirements with architecture and delivery. In startup programs, I’ve helped organise the processes and relationships that support other founders.
Together, those experiences shape how I approach a problem: understand the business context, work through the technical choices and consider what it will take for people to use the result.
Shubham Jain is a founder, engineer and product leader whose experience spans education ventures, enterprise software and startup support programs. Previously VP of Product & Technology at CultureX and a program manager at iHub Gujarat, he is now the founder of Truvium, building AI systems for enterprise marketing.
06 / Start a conversationInvestment · Partnerships · People · Media
Good work starts with a conversation.
Working through a product idea, a technical decision or the practical use of AI in your business? I’m open to conversations about those challenges, partnerships and my current work.
